Cultivating Customers A Farmer Guide to Online Marketing Simon Huntley 9781619614710 Books
Download As PDF : Cultivating Customers A Farmer Guide to Online Marketing Simon Huntley 9781619614710 Books
Thanks to the shift toward local foods, small farms and farmers markets are better positioned to prosper than ever before.
National supermarket chains and online markets are thriving in this environment. Yet farmers fight to survive.
It doesn't have to be that way.
In Cultivating Customers veteran farmer and marketer Simon Huntley teaches farmers and farmers markets how to utilize internet marketing for swift and affordable business growth.
In this step-by-step guide to professional self-reliance, Huntley shows you how to efficiently grow your business by leveraging all of the advantages afforded by
- Website and Social Media Integration
- Mobile and Email Marketing
- Pay-Per-Click Advertising and Search Engine Optimization
- Ideal Customer Targeting and Retargeting
- Communication Timing and Post Boosting
- Marketing Funnel Building and Execution
- Digital Apps, Ads, Online Review Acquisition and more
Take the digital bull by the horns, cut out the profit vultures, and grow marketing results that will bring health and wealth to your business.
Cultivating Customers A Farmer Guide to Online Marketing Simon Huntley 9781619614710 Books
I have had a Small Farm Central website for many years and have always appreciated the knowledge, guidance and support received from Simon and his staff. Cultivating Customers is another solid pillar in simon's 'farmer support system'. I farmed I for a long time with no clear marketing plan in place, and I now feel prepared to finally create a plan and materials that are targeted to the different customer segments we sell to ( direct consumer, small retail, food hub). Each chapter contains specific tips and and actions that can be used immediately. Easy to read, well organized, relevant to any kind of farming. Also great for market managers, CSA managers. I will definitely use the clear explanations and specific examples for utilizing Tech-y things I am not so familiar wit - i.e. Twitter, instagram, and will implement both in my marketing this season. the book offers a lot of concise information supported by excellent examples and ideas for implementation.Product details
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Tags : Cultivating Customers: A Farmer's Guide to Online Marketing [Simon Huntley] on Amazon.com. *FREE* shipping on qualifying offers. <b>Thanks to the shift toward local foods, small farms and farmers markets are better positioned to prosper than ever before.</b><br /><b></b><br />National supermarket chains and online markets are thriving in this environment. Yet farmers fight to survive.<br /><br />It doesn't have to be that way.<br /><br />In Cultivating Customers veteran farmer and marketer Simon Huntley teaches farmers and farmers markets how to utilize internet marketing for swift and affordable business growth.<br />In this step-by-step guide to professional self-reliance,Simon Huntley,Cultivating Customers: A Farmer's Guide to Online Marketing,Lioncrest Publishing,1619614715,BUSINESS & ECONOMICS Marketing General
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Cultivating Customers A Farmer Guide to Online Marketing Simon Huntley 9781619614710 Books Reviews
Great book fast shipping
Basics are covered, builds on a plan, makes you think why ,who, and how
I'm a full time young farmer in Michigan. Its probably the most important book I read this spring.
-Luke Eising provisionfamilyfarms.com
good info
This book has a lot of good information for online marketing. Very useful.
This book provides a great overview on marking concepts and modern strategies that farmers can use to help build their customer base. It is enjoyable to read and easy to jump around to the chapters that are most relevant to you. While the concepts can apply to a lot of farm business models there is the most information about marketing CSAs. I would have enjoyed more examples of how to market a farm that is focused on wholesale.
I really appreciated all the helpful information in this book! I'm not a born marketer, so having a resource that gives me step-by-step instruction and lots of good ideas on how to market my farm has been great! Even in the best of times, making a living farming isn't super easy, so not having to reinvent the wheel of actually figuring out how to sell what you grow makes it just that much easier. Thanks, Simon! -)
I have had a Small Farm Central website for many years and have always appreciated the knowledge, guidance and support received from Simon and his staff. Cultivating Customers is another solid pillar in simon's 'farmer support system'. I farmed I for a long time with no clear marketing plan in place, and I now feel prepared to finally create a plan and materials that are targeted to the different customer segments we sell to ( direct consumer, small retail, food hub). Each chapter contains specific tips and and actions that can be used immediately. Easy to read, well organized, relevant to any kind of farming. Also great for market managers, CSA managers. I will definitely use the clear explanations and specific examples for utilizing Tech-y things I am not so familiar wit - i.e. Twitter, instagram, and will implement both in my marketing this season. the book offers a lot of concise information supported by excellent examples and ideas for implementation.
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